My Diary
2016 · Business Selected Family

The Wig Cottage — My First Business

Recorded from a memory of 2016 · spoken in Portuguese

A ledger notebook filled with handwritten figures, a pocket calculator, a fountain pen, a ring of keys and a cup of coffee under a desk lamp late at night
Thematic imageSunday nights with a notebook and a calculator

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My first business was The Wig Cottage. I did not begin with a business plan. I began with a notebook, a telephone, and the stubbornness of someone who could not afford to fail.

People say the word "entrepreneur" as if it were elegant. For me it was Sunday nights with a calculator and a decision to try one more week.

The Wig Cottage taught me that clients do not buy a service. They buy the feeling of being taken care of.

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I didn't know anything about business, nothing, I just knew how to work. people say entrepreneur like it's a beautiful word, for me it was Sunday nights with the calculator...

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People

  • Not mentioned in the recording

Places

  • The Wig Cottage

Dates

  • 2016

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